The Heavy are a British band from Bath. They have been around a while but haven’t had massive success yet, although two of their three albums have made it into the US top 200. Hopefully they may now be on the verge of greater success after Guinness have chosen to use their 2012 single “What Makes A Good Man?” as a soundtrack to their new advert set in the Congo.
The advert is another Guinness advert to focus on real people. This time it’s the Sapeurs of Brazzaville, the capital of the Republic of the Congo, who are the stars. These are everyday working men who transform themselves into sartorial gods in the evening. Check out the advert and then the full song below.