Last weekend it was my pleasure to attend a gig to launch Robo’s new single “All Night”. Check out my review of the single here and the review of the gig here. It was more than just a gig though, it was also a night which saw the premiere of the video that accompanies the song. The film was produced and directed by the abundantly talented Natasha Pugh. On the evidence of this film I believe that Natasha has a great future in film making! So many music videos, with some notable exceptions, in recent years have been formulaic, bland and not something to enhance a track. That is most definitely not the case with the video for “All Night”.
It is vibrant, exciting, a little left field and makes a great song even greater. While it retains some of the classic band performing their song trope it has so much more. At times it feels almost psychedelic and I love the way the visuals of the band jump from on angle to another to add more detail of the song. In particular where the main vocal is “she said” and then it cuts to the band doing the excellent call and response “what did she say” part. The film of the band is wonderfully “in your face” and the colour washes used in some scenes makes it look like a 21st century multi coloured and delightfully grainy homage to the video for A-Ha’s huge 1985 hit “Take On Me”. But what I love most about the film is that parts where the band and others don weird masks and run around the woods. That part could easily be an outtake from a lost 1970’s Dr. Who episode. Then you get dayglo tribal paint markings appearing on faces. As music videos go this one is truly epic!
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