The NHS in Britain recently used the services of a 66-year-old ex-pat pensioner living in New York to promote their National Blood Week from 10th – 16th June. How did they come to pick this mature ex-pat pensioner I hear you ask? Well quite simply really. he has used vivid blood-red make-up in the past and has also written some rather nice words that fit their campaign reasonably well with a subtle change. The person in question is none other than David Robert Jones a.k.a David Bowie. The slogan for the National Blood Week in the UK was ‘you can be heroes for more than one day’. Click here if you’d like to learn how to give blood in the UK.