Guyanese (L.A. based) pop princess Jourdin Pauline is becoming a massive star, not only in music but also in business (she runs the “popstar” cannabis product line), and with close to 1.5m followers on Instagram, she will be someone with a massive influence on all of the above and probably fashion too. She is also a gracious philanthropist and uses her position in a positive way to make a difference in the community. She has been closely involved with A.W.A.R.H.E. (Artists Wanting AIDS and HIV Related Education) which helps to spread AIDS awareness. She has just released a rather interesting, exciting and colourful video for the song “Priceless” taken from her 2021 album ‘Love Songs About Nobody’. I have seen this song’s style, and Jourdin’s musical style referred to as Trap Pop. She definitely has a great knack for pop hooks and there are strong hip-hop elements in what she does. Incidentally, the Trap part I think comes from Atlanta slang for a house that sells drugs, well that phrase was used a lot in the early 2000s. The song seems to put Jourdin into that hip-hop role of power that used to be exclusively male until quite recently. Musicwise there is an element of Warren G, Snoop Dogg, and the softer side of Missy Elliott and of course fellow Caribbean star Rihanna. It is the kind of song that would sound great blasting out of the speakers of a slick convertible on a hot summer’s day. There is also an abundance of booty shaking going on in the video and Jourdin flashes the dollars and her bling around too, again just like so many male rappers back in the day. The titillating sexual imagery is strong, but given her position, I hope that Jourdin is using that to take back control. It might not be the usual kind of thing that I listen to, but I love this tune!
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