Apparently Aretha Franklin’s excellent cover of the Band’s equally excellent song “The Weight” featured Duane Allman on slide guitar. The song was recorded at the world-famous Muscle Shoals studio in Alabama. But what I found most interesting is that Duane played slide using an empty bottle of decongestant pills. Personally I thought he was hooked to harder stuff than that!
I also feel that a major pharmaceutical marketing opportunity has been passed by. I think rock songs could be used to advertise prescription and over-the-counter products. Imagine that folks, rock music involved with the promotion of drugs! No one will believe that will they? Anyway I thought I’d kick things off with a request for Department S to reform and re-record their big hit “Is Vic There?” as “Is Vicks There?” Or maybe the Belle Stars could record “Sign Of The Times” as “Sinex Of The Times”. What do you think? I would love to hear your ideas for pharmaceutical promotion.