Those lovable urchins One Direction (a.k.a. Wand Erection) have come up with a new wizard wheeze to keep them in the public eye for as long as they can; well at least their management have. they now intend to compete with many female artists not in the charts, not on arena stages but in the nostrils of their fans. Just like J-Lo, Beyoncé, Lady Gaga and many others they have launched their own perfume! It is called ‘Our Moment’ and in my opinion is the serious milking of the 1D cash cow. It apparently mixes a number of scents into a kind of ‘fruity florals’ smell. What the fuck is that all about? They’re young men; surely it should smell of pheromones, sweaty armpits, beer, fags, kebabs, burgers, Nandos and stale farts? I suppose that if nothing else it does support the notion that the polished turd that is One Direction really does stink!