Those talented lads of Apollo Junction are about to brighten our musical worlds once again with their new single “Sometimes”. It really is a cracking new song. Sonically it has a feel of U2 and speaking to the band last week they told me they were aiming for a kind of U2 meets New Order vibe, well they have nailed that vibe totally. The lyrics also seem quite deep and personal, but ultimately very positive. The song has a chorus that would compete well with any of the best tunes from the Killers. It has rock, pop and banging hooks. After “Forever” and now this it seems clear that the next Apollo Junction album will be bloody brilliant. No pressure lads!
I love the video produced and directed by Matthew Walsh and starring Millie Gaston who displays a huge range of emotions. It is so hard to be different with videos these days, but the emotional simplicity in this one grabbed me immediately. Plus you get to see the lyrics too. These boys get better with each release.
Click here to listen to the song on Spotify and check out the excellent video below.
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